Fonts play a powerful role in communication and branding, and they have a constant presence in our daily lives. From billboards to business cards, we see different types of fonts everywhere.
Luckily, you don’t have to wear a turtleneck, or be a German design student, to understand the basics of typography (but alles gut if you are.)
Part one: Key font terminology
Typography is actually pretty simple to get to grips with. To help you feel less Grotesque about it (font pun), we’ve boiled down the basics for you. Pretty soon you’ll be feeling Extra Bold with your typography design skills.
When investigating different font types, you’ll likely run into some unfamiliar words. Take a look at the most common font terms you’ll hear in your search for the best font.
While it’s easy to get them mixed up, these two terms do actually mean different things.
- A typeface refers to the design features of a set of characters, glyphs, and symbols (like Helvetica). Essentially, a typeface is a family or grouping of fonts with the same set of characteristics.
- A font, on the other hand, refers to a specific subset or style within a typeface. For example, Helvetica Light is distinct from its Helvetica cousins by its notably light visual ‘weight.’